Marketing and Research Consulting for a Brave New World
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Economic significance eats statistical significance for lunch

In: CFO, CMO, stat testing
Comments Off on Economic significance eats statistical significance for lunch

For ad testing and advertising decisions, Go beyond stat testing to expected profit..
You might find that advertising is a much better bet than you thought it was.

The uses and abuses of stat testing marketing data

In: confidence intervals, market research, stat testing, statistics
Comments Off on The uses and abuses of stat testing marketing data

Stat testing done right is essential for fact-based marketing. Without it, we would have endless polarized debate…just like politics!