For ad testing and advertising decisions, Go beyond stat testing to expected profit..
You might find that advertising is a much better bet than you thought it was.
Aug
27
Economic significance eats statistical significance for lunch
In: CFO, CMO, stat testing
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Apr
3
The uses and abuses of stat testing marketing data
In: confidence intervals, market research, stat testing, statistics
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Stat testing done right is essential for fact-based marketing. Without it, we would have endless polarized debate…just like politics!