Marketing and Research Consulting for a Brave New World
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Apr

27

Research needs a seat at the social media table

In: innovation, listening, research transformation, social media
Comments Off on Research needs a seat at the social media table

The Research profession has perennially sought a “seat at the table”.  Last Tuesday, I had a seat at a (different kind of) table.  I was part of a keynote morning panel on innovation at Ad:Tech in San Francisco.  I was the only researcher there, sitting next to some pretty impressive people…the CEO and founder of […]

Apr

10

Who owns social media?

In: social media
1 Comment

Marketing organizations need to ask the question of themselves, “Who owns social media?” Social media is at the intersection of PR, advertising, customer care, and consumer insights, so who owns it? I mean that both in the sense of within the marketing organization and also in the ecosystem. Furthermore, whoever owns it will accept a […]

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