Marketing and Research Consulting for a Brave New World
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Oct

8

Let’s Hack Marketing

In: social media
1 Comment

Someone who hacks a game finds a different way. Let’s hack marketing. Make something important that wasn’t important before to consumers. Social media offers the ability to hack and even reprogram the marketing game…for both the marketer and the consumer.

Sep

24

To understand social media, marketers must drop the C word

In: social media
5 Comments

In a broadcast marketing world, we think of brand communications as being chunked up into campaigns. In a social media world, you are creating a permanent commitment to be part of the conversation and obey the 6 rules of authenticity.

Sep

16

Why social media shouldn’t scare marketers

In: listening, social media
Comments Off on Why social media shouldn’t scare marketers

Most marketers don’t PERSONALLY understand social media well enough and are scared by it. Our goal is to help companies understand how they can be the chief storytellers for their own brands within the midst of all of the noise and conversations.

Jul

1

Media Research: Are We Falling Farther Behind?

In: advertising, data quality, social media
Comments Off on Media Research: Are We Falling Farther Behind?

Are we in a crisis, as Alan Wurtzel from NBC said? Bob Barocci, President of the ARF on the state of media research presented at the ARF’s Audience Measurement 4.0 Conference.

May

14

Avoid Marketing "Cling-ons"

In: social media, Uncategorized
2 Comments

A Klingon is one of the bad guys in Star Trek; a Marketing “Cling-on” is also dangerous…someone who clings on to rules of thumb from the past, believing the world is really not so different after all. Trekkies know what a Klingon looks like, but how about a Marketing “Cling-on?” Here are some examples. In […]

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