Marketers want to use brand extension strategies as much as possible today because it is a more affordable way to introduce products but the key is having enough rocket fuel, i.e. brand equity, to get the rocket (i.e. brand extension) off the ground.
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Aug
21
When are brand extensions a good idea?
In: advertising, brand extensions, branding, innovation, research, retail, shopper marketing
1 Comment
Aug
4
As the ORQC continues its journey towards a version 1.0 solution by September, I must reiterate that the number one issue we face in marketing research projects is data consistency.