Forged in math and proven in practice, we now know broad reach media plans don’t enhance brand advertising — they undermine it. Stop splitting your media strategy. Brand and performance both improve by targeting audiences rich in Movable Middles. If interested, please contact me: joel@rubinsonpartners.com
Jun
24
Why Broad Reach Media Plans Cause Brand Campaigns to Fail…and what to do about it
In: addressable marketing, advertising, brand marketing, MMA Global, Movable Middle, performance marketing
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Oct
3
The short and long of advertising…what marketers and researchers need to know
In: addressable marketing, advertising, brand marketing, media planning, performance marketing, The MMA
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Long vs. short term effects of advertising come from different consumers. Are you tracking campaigns the right way?
Dec
6
U.S. Marketing trends in 2019 and 2020 priorities
In: addressabale advertising, addressable marketing, advertising, Amazon, facebook, google, Linear TV, Mobile marketing Association, MTA, Multi Touch Attribution, performance marketing, programmatic advertising
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2019 is the year addressable marketing has taken over, but privacy concerns threaten to withhold needed data.