Marketing and Research Consulting for a Brave New World
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Jan

27

Are You Only Doing Acceleration Marketing?

In: customer retention, marketing analytics, markov chains, Markov matrix, Markov repeat rates, Math, MMA Global, new products, Repeat rate
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Retention rates are the one and only key to brand share growth. Focus on retention and you get more customers too because of a deep secret in the math of marketing.

Jun

24

Why Broad Reach Media Plans Cause Brand Campaigns to Fail…and what to do about it

In: addressable marketing, advertising, brand marketing, MMA Global, Movable Middle, performance marketing
Comments Off on Why Broad Reach Media Plans Cause Brand Campaigns to Fail…and what to do about it

Forged in math and proven in practice, we now know broad reach media plans don’t enhance brand advertising — they undermine it. Stop splitting your media strategy. Brand and performance both improve by targeting audiences rich in Movable Middles. If interested, please contact me: joel@rubinsonpartners.com

Sep

30

How to Improve Advertising Attentiveness

In: advertising, advertising attentiveness, advertising effectiveness, MMA Global, Movable Middle
Comments Off on How to Improve Advertising Attentiveness

The most certain way to get more consumers to pay attention to your advertising is by targeting advertising to those who give a sh!t about your brand.

Jul

8

Stop chasing reach…evidence that Movable Middles are the real gold mine

In: ad waste, addressable marketing, advertising effectiveness, advertising long term effects, Ally Bank, MMA Global, Movable Middle, Multi Touch Attribution, statistics, TransUnion
Comments Off on Stop chasing reach…evidence that Movable Middles are the real gold mine

Marketing is not like slicing off a chunk from a loaf of bread where you get more in a bigger chunk. At some point, as you strive for more reach, you are moving ad impressions from high Movable Middle audiences to low Movable Middle audiences…not a good deal.

Jun

13

New Evidence…The Power of Movable Middle Targeting Across Sectors

In: ad waste, brand marketing, MMA Global, Mobile marketing Association, Movable Middle, ROAS, Viant
Comments Off on New Evidence…The Power of Movable Middle Targeting Across Sectors

Movable Middles are up to 23 TIMES more responsive paid media. Show this to your CFO the next time your ad budget is challenged.