Retention rates are the one and only key to brand share growth. Focus on retention and you get more customers too because of a deep secret in the math of marketing.
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Jan
27
Are You Only Doing Acceleration Marketing?
In: customer retention, marketing analytics, markov chains, Markov matrix, Markov repeat rates, Math, MMA Global, new products, Repeat rate
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May
19
Decoding advertising’s future…the Math, AI, wave
In: advertising, advertising effectiveness, AI, ChatGPT, Generative AI, Math, Movable Middle, targeting
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Math and AI are optimizing tactics, refining targeting, and transforming creative processes for significantly improved outcomes.