Marketing and Research Consulting for a Brave New World
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Apr

11

Big data, big research possibilities emerge at ARF Conference 2014

In: advertising, big data, listening, market research
Comments Off on Big data, big research possibilities emerge at ARF Conference 2014

Marketing research tool kits and skill sets must evolve beyond the n=1000, 20 minute survey.

Mar

28

The ARF Captures Our Marketing And Research Industry Journey

In: advertising, big data, digital marketing, facebook, listening, market research, marketing, media, research transformation
Comments Off on The ARF Captures Our Marketing And Research Industry Journey

My coverage of the ARF annual conference: do you have a digital data insights strategy? Are you working as hard to understand the sea changes in media consumption as you are to understand consumption of your brand?

Mar

5

How marketing and marketing research can act on the promise of big data

In: advertising, big data, branding, digital marketing, facebook, listening, market research, marketing, media, research transformation, shopper insights, shopper marketing, social media, twitter
2 Comments

How marketing and research can leverage big data and predictive analytics to deliver the right message, to the right person, at the right time, on the right screen to improve marketing ROI while staying on brand.

Jan

15

Creating the marketing research productivity practice

In: advertising, big data, digital marketing, market research
Comments Off on Creating the marketing research productivity practice

The Marketing research function should create a new “productivity” practice that would leverage data-driven approaches and predictive thinking to drive measurable increases in marketing ROI.

Jan

8

In the age of data-driven marketing, create a post-demographics media strategy

In: advertising, big data, digital marketing, facebook, market research, marketing, shopper marketing, twitter
2 Comments

We are moving into a POST-DEMOGRAPHICS, data driven era for media strategy…where behavior-based media strategies offer RECENCY, RELEVANCE, and REINFORCEMENT targeting.

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