While one might have thought that you need neuro research to get at the emotional mechanisms of advertising,mostly, traditional, survey-based copy testing methods work quite well.
Jun
19
Ad copy testing bakeoff of traditional research methods vs. neuro methods
In: advertising, market research
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May
31
Interviewing the New ARF President…Changing Media Habits, Rules for Brand Building
In: advertising, market research, marketing, media
1 Comment
We need to face our CEOs and deliver insights, drive growth experiment to learn and then scale, vs. trying to create perfect measurement systems.
Apr
10
Four new approaches to consumer segmentation in a digital and social age
In: advertising, digital marketing, facebook, innovation, market research, marketing
3 Comments
Traditional consumer research is maddening because it is rarely actionable. Here is how to fix this in a digital and social age.
Feb
8
The digital insights revolution tucked inside the marketing revolution
In: advertising, digital marketing, market research
3 Comments
The digital mindset should be, insights to action… it’s one word, offering us researchers the opportunity of a lifetime.
Jan
16
From fractured insights to holistic understanding
In: innovation, market research, research, Research is Cool, research transformation, shopper insights
1 Comment
because of specialization, insight functions are driven to dehumanize the customer experience. What we can do about it…