Retention rates are the one and only key to brand share growth. Focus on retention and you get more customers too because of a deep secret in the math of marketing.
Jan
27
Are You Only Doing Acceleration Marketing?
In: customer retention, marketing analytics, markov chains, Markov matrix, Markov repeat rates, Math, MMA Global, new products, Repeat rate
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Nov
6
How my model beat Nate Silver at predicting the 2024 election results
In: data science, marketing analytics, marketing ROI, Presidential election, synthetic data
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What marketing analytics can borrow from my simulation approach worked for predicting the 2024 presidential election.