Marketing and Research Consulting for a Brave New World
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Jun

29

What’s a Researcher Like Me Doing in a Place Like This?

In: advertising, branding, innovation, listening, Research is Cool, research transformation
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Could a marketing researcher bring a new, edgy perspective that others would find compelling? Yes! Blogging for Fast Company Magazine on marketing, advertising, and innovation.

May

26

Proving the value of listening…ABOUT Research

In: listening, Uncategorized
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I came across a really interesting exchange of comments on Flickr (not Facebook or My Space or Twitter) from an irate person who joined an online research panel. There are 3 great lessons here: 1—how lack of dialogue can lead to a tremendous level of misinterpretation then distrust about a business’ motives, leading to active […]

Apr

27

Research needs a seat at the social media table

In: innovation, listening, research transformation, social media
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The Research profession has perennially sought a “seat at the table”.  Last Tuesday, I had a seat at a (different kind of) table.  I was part of a keynote morning panel on innovation at Ad:Tech in San Francisco.  I was the only researcher there, sitting next to some pretty impressive people…the CEO and founder of […]

Aug

19

Transforming Research: Are You Listening?

In: listening
8 Comments

On July 15th at The ARF, we caught lightening in a bottle. A dozen industry leaders met to discuss how to listen to the naturally occurring conversations of consumers via blogs, search, etc. and wound up beginning a journey that will transform the research function and the marketing organizations they serve. Researchers becoming the new […]

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