My interview with Facebook. Do people want brands on Facebook? They said We have lots of evidence that shows that people really want brands in their lives and they use brands to describe themselves.
Mar
13
Six ways marketers can get people to care about their brands again
In: advertising, branding, digital marketing, facebook, marketing
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Remember when the coffee brand mojo was with CPG brands like Folgers and Maxwell House? The route to addressing commoditization is not more features, it is establishing your brand as the expert on something much larger so people digitally seek you out.
Mar
1
The CSI era of digital marketing insights
In: branding, digital marketing, facebook, research transformation
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Like a CSI episode, where the evidence at first is invisible but then magically becomes apparent to the talented investigator, researchers need to mine the forensic evidence about what consumers want that is right there in their shopping cart and their digital behaviors.
Jan
5
Six ideas for building brand loyalty when all shoppers are becoming system beaters
In: branding, digital marketing, facebook, path to purchase, shopper marketing, social media, twitter
5 Comments
So, is this the end of branding? What should marketers and retailers do if shoppers are forever transformed into system beaters? Here are 6 tips for brands to build loyalty in this new marketing environment.
Dec
15
A holiday gift of food…for thought
In: advertising, behavioral economics, digital marketing, facebook
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A gift of food for thought to thank you for a great year of learning and accomplishment for Rubinson Partners and I wanted to thank my clients, academic sponsors at NYU, network of resources and thought partners such as Judah Phillips web analytics guru at Monster, Erwin Ephron, Dave Lundahl founder at InsightsNow, Pat Hanlon (author of Primal Branding), and Frank Cotignola at Kraft.