How marketers should think differently to unlock digital marketing’s enormous ability to build brand meaning.
Aug
17
How do you build brand meaning in a digital age?
In: branding, digital marketing, facebook, market research, shopper journey, social media, twitter
2 Comments
Jul
14
What marketing research must do differently in a data driven age
In: big data, concept testing, data driven marketing, digital marketing, programmatic advertising, research, research transformation
5 Comments
How market research must change so brands stay strategic while executing tactically on data to drive short term performance and long term value.
Jun
15
From descriptive insights to predictive insights
In: advertising, big data, data driven marketing, data science, digital marketing, facebook, market research, research transformation, social media
2 Comments
Here is how Marketing research can shift focus from descriptive analytics (of what has already happened) to prediction.
May
26
Measurement is falling short in a cross-media world
In: advertising, data driven marketing, digital marketing, market research, marketing mix modeling, research transformation
Comments Off on Measurement is falling short in a cross-media world
For advertisers, media measurement approaches are breaking down as the audience now lives at the intersection of profiling data, algorithms, and the ad-tech ecosystem…requiring new research tools.
Apr
28
The 5 point purchase intent question sucks…or does it?
In: advertising, concept testing, digital marketing, innovation, programmatic advertising, research transformation
5 Comments
New product failure rates are unacceptably high but is the fault of bad research or the media strategy?