Get a cogent data strategy, brand-building in digital, market research needs to battle its former self, rethink media planning in a programmatic age
Dec
18
Hot topics for 2018 and 4 top Marketing and Research priorities for 2019
In: advertising, Amazon, big data, brand equity, branding, consumer segmentation, data driven marketing, digital marketing, DMP, facebook, futures, GDPR, google, Linear TV, Mobile marketing Association, MTA, Multi Touch Attribution, programmatic advertising, research transformation, targeting, TV, unified IDs
2 Comments
Nov
28
Rethinking how to build brands…beyond linear TV
In: advertising, Amazon, branding, digital marketing, Linear TV, Mobile marketing Association, TV, unified IDs
3 Comments
The top priority for marketers? Learn how to build brands via digital media because TV is no longer enough.
Oct
3
Marketing research sellers and buyers…why are you not growing?
In: digital marketing, GDPR, growth, market research, research transformation, segmentation
2 Comments
Researchers: there are 7 drivers of growth. how do you stack up?
Jun
12
How marketers can survive the zombie apocalypse called GDPR
In: advertising, Amazon, ARF, data driven marketing, digital marketing, facebook, GDPR, google, MTA, Multi Touch Attribution
Comments Off on How marketers can survive the zombie apocalypse called GDPR
GDPR has made targeting and MTA harder for marketers but not impossible. Don’t become a marketing zombie and give in.
May
1
Marketing practice changing as retailers become MarTech companies
In: advertising, Amazon, customer journey, data driven marketing, digital marketing, facebook, google, shopper journey, shopper marketing, targeting, Walmart
Comments Off on Marketing practice changing as retailers become MarTech companies
Retailers as Martech. Why media planning will transform into waterfalls based on effectiveness, from oceans based on reach.