In a digital age, how people seek out your brand is their choice, not yours so you need a digital strategy that makes it natural and easy for people to find you given the purpose they have in mind.
Oct
18
Oct
4
Integrated marketing when everything amplifies everything else
In: advertising, digital marketing
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Media is no longer a force exerted against a passive audience. In a digital age, brand communication lives in an action environment and its purpose should be to amplify and shape consumer activities along the digital path to purchase.
Aug
30
Rise of the planet of the apps
In: digital marketing, mobile, path to purchase, retail, shopper marketing, social media
2 Comments
Billions of smart mobile devices by 2015 will create the mobile app-enabled lifestyle, and marketers will vertically integrate consumer relationships with their brand from home to store.
Jul
12
The next generation of digital marketing will be based on digital being integrated into the physical world rather than providing an alternative to it.
Jun
6
Sharing is bigger than fans, friends, and followers. Facebook accounted for 38% of inbound traffic driven by sharing activity. For some content categories, e-mail was nearly equal to Facebook. Sharing is about scale not virality.