Traditional consumer research is maddening because it is rarely actionable. Here is how to fix this in a digital and social age.
Apr
10
Four new approaches to consumer segmentation in a digital and social age
In: advertising, digital marketing, facebook, innovation, market research, marketing
3 Comments
Mar
14
From mind marketing to behavior marketing
In: advertising, digital marketing, facebook, social media
Comments Off on From mind marketing to behavior marketing
Marketing will transform from being a battle for the mind to becoming a battle for behaviors. And, the way we researchers measure brand progress must become more native to our digital lives.
Feb
8
The digital insights revolution tucked inside the marketing revolution
In: advertising, digital marketing, market research
3 Comments
The digital mindset should be, insights to action… it’s one word, offering us researchers the opportunity of a lifetime.
Dec
13
6 priorities for marketing and insights in 2013, starting with the integration of digital data with survey-based insights.
Nov
19
Why you need to create a digital data insights strategy
In: digital marketing, facebook, market research, social media, twitter
3 Comments
Few insights teams have a comprehensive digital data insights strategy which means we are underleveraging the largest online research panel in the world…digital humanity.