Marketing and Research Consulting for a Brave New World
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Apr

3

The death of organic Facebook impressions has done marketers three big favors

In: advertising, digital marketing, facebook, social media
2 Comments

Facebook’s new newsfeed algorithm has practically killed brands’ organic impressions. Is the bloom off the rose? No…Facebook did marketers a big favor.

Mar

28

The ARF Captures Our Marketing And Research Industry Journey

In: advertising, big data, digital marketing, facebook, listening, market research, marketing, media, research transformation
Comments Off on The ARF Captures Our Marketing And Research Industry Journey

My coverage of the ARF annual conference: do you have a digital data insights strategy? Are you working as hard to understand the sea changes in media consumption as you are to understand consumption of your brand?

Mar

5

How marketing and marketing research can act on the promise of big data

In: advertising, big data, branding, digital marketing, facebook, listening, market research, marketing, media, research transformation, shopper insights, shopper marketing, social media, twitter
2 Comments

How marketing and research can leverage big data and predictive analytics to deliver the right message, to the right person, at the right time, on the right screen to improve marketing ROI while staying on brand.

Feb

11

Attention marketers. Proof that digital IS a branding medium

In: advertising, branding, digital marketing, media, path to purchase, shopper insights
1 Comment

Digital is proven here to be a strong brand medium. Increasingly the TV commercial, without a brand having strong digital presence, will make the sound of one hand clapping

Jan

15

Creating the marketing research productivity practice

In: advertising, big data, digital marketing, market research
Comments Off on Creating the marketing research productivity practice

The Marketing research function should create a new “productivity” practice that would leverage data-driven approaches and predictive thinking to drive measurable increases in marketing ROI.

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