Marketing and Research Consulting for a Brave New World
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Apr

10

How to stop marketing like it’s 2011

In: advertising, big data, data driven marketing, data science, digital marketing, marketing mix modeling, media
Comments Off on How to stop marketing like it’s 2011

Here are 6 new principles for how marketers can stop being conservative and drive up ROI 30% in a digital, social, mobile age.

Mar

27

Marketing thinking, fast and slow

In: advertising, behavioral economics, big data, branding, data driven marketing, data science, digital marketing, market research, media, programmatic advertising, research transformation, social media
1 Comment

Despite the change in marketing from slow to fast decision making based on automation, algorithms, and data…most research teams are still operating as if it’s a slow world.

Jan

16

How data-driven is your marketing RESEARCH?

In: advertising, big data, customer relationships, data driven marketing, data science, digital marketing, facebook, market research, marketing, programmatic advertising, research transformation, twitter
2 Comments

As a user requests a webpage, the marketer’s goal is to serve the most relevant ad that has the greatest chance of response.
So what does marketing research reveal that helps to achieve this goal? Currently, very little.

Dec

31

Hot marketing and research topics in 2014 chosen by my readers

In: advertising, behavioral economics, big data, brand extensions, branding, data driven marketing, data quality, data science, digital marketing, facebook, listening, market research, media
Comments Off on Hot marketing and research topics in 2014 chosen by my readers

What were the hot topics in 2014 for marketing research? One barometer comes from over tens of thousands of page views of my content in 2014 and identifying which blog posts were “voted” as most important, treating each page view as a vote.

Nov

5

Move beyond the insight to find the prediction question

In: big data, data driven marketing, data science, digital marketing, fivethirtyeight, market research, media, nate silver
9 Comments

Hey marketing research…in the age of data driven marketing, insights aren’t enough. You need to find the prediction question and address it. Here’s how…

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