Introducing a new concept called brand led shopping which gives advertising an integrate shopper and consumer purpose. Touchpoints must be used strategically as they are not interchangeable in this new model.
Nov
29
How to create brand led shopping
In: advertising, behavioral economics, market research, shopper marketing
5 Comments
Nov
23
The use of QR codes not only allows the advertiser to offer the tactile engagement of print and benefits of digital all at the same time, but it is not too late to gain marketing advantage vs. competitors.
Nov
10
The first keiretsu of advertisers, media, and agencies to see this new real time, hyper-addressable media world will be way ahead at achieving marketing efficiency and effectiveness while others are still marching shoulder to shoulder.
Oct
14
Hey media planners: it’s about relevant messages and plenty of them
In: advertising, digital marketing, media, shopper marketing, social media
4 Comments
Hey media planners. In our digital and social media society, it is not longer about trying to create plans that deliver optimal frequency it is about relevant messages and plenty of them.
Jul
27
What if it all STARTS with the purchase?
In: advertising, behavioral economics, market research, marketing, retail, shopper insights, shopper marketing, social media
5 Comments
Traditional marketing theory tells us that the purchase is the successful outcome of consumer-directed messages that create awareness which begets interest, desire, and action.
what happens when that is wrong? What does marketing do when it STARTS “store back” with the purchase? Based on shopper insights research, I believe that, for grocery products, over half of first-time purchases are unplanned;