Marketers have become strangers in a strange digital land. The rules of thumb the best of us mastered in an analog world have lost their completeness to understand, anticipate, and create growth in a digital world.
Jan
3
Stranger in a strange land
In: advertising, digital marketing
Comments Off on Stranger in a strange land
Nov
29
How to create brand led shopping
In: advertising, behavioral economics, market research, shopper marketing
5 Comments
Introducing a new concept called brand led shopping which gives advertising an integrate shopper and consumer purpose. Touchpoints must be used strategically as they are not interchangeable in this new model.
Nov
23
The use of QR codes not only allows the advertiser to offer the tactile engagement of print and benefits of digital all at the same time, but it is not too late to gain marketing advantage vs. competitors.
Nov
10
The first keiretsu of advertisers, media, and agencies to see this new real time, hyper-addressable media world will be way ahead at achieving marketing efficiency and effectiveness while others are still marching shoulder to shoulder.
Oct
14
Hey media planners: it’s about relevant messages and plenty of them
In: advertising, digital marketing, media, shopper marketing, social media
4 Comments
Hey media planners. In our digital and social media society, it is not longer about trying to create plans that deliver optimal frequency it is about relevant messages and plenty of them.