Although the emphasis by mobile marketers has been on location-based marketing to reach the on-the-go consumer, new research proves 68% of consumer mobile phone use occurs at home.
Oct
8
Groundbreaking research: what drives smart phone users to use certain apps or websites?
In: advertising, mobile
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Sep
19
Take the hit or myth quiz: which marketing beliefs are true?
In: advertising, behavioral economics, branding, digital marketing, facebook, media, mobile, shopper marketing, social media
1 Comment
Sadly, marketing beliefs are often mythology, grounded in reported stories from faulty research. Take the short quiz and tell Rubinson Partners how we can help you ground your marketing team beliefs in solid evidence.
Aug
8
For an ad campaign to pay out, less than 1% of impressions need to have impact, that is, directly lead to a purchase. Accept advertising waste as part of a process that leads to brand success.
Jul
2
Marketing must build both halves of the sales equation
In: advertising, behavioral economics, branding, shopper marketing, social media
1 Comment
Brand engagement marketing is incomplete. Marketers need to use advertising and shopper marketing to lift sales among less loyal consumers and social and owned media to build EXCLUSIVE meaning, leading to advocacy and engagement.
May
29
Mental models in marketing are often incredibly wrong and lead to disastrous decisions. The trick in separating sea changes from mythical sea monsters is to turn the mental model into a theory comprised of measurable hypotheses.