The top priority for marketers? Learn how to build brands via digital media because TV is no longer enough.
Nov
28
Rethinking how to build brands…beyond linear TV
In: advertising, Amazon, branding, digital marketing, Linear TV, Mobile marketing Association, TV, unified IDs
3 Comments
Sep
10
Two big marketing research mistakes that mislead marketers
In: market research, media, mobile, research, shopper insights
3 Comments
Here is how wrong marketing beliefs come from bad marketing research mistakes turned into compelling narratives.
Feb
8
Is advertising relevant?
In: advertising, market research, marketing
Comments Off on Is advertising relevant?
Only 11% of TV commercials are relevant to me as both a consumer and shopper. Reduce advertising waste by increasing the relevance of ad impressions at the moment of exposure, to individuals as BOTH consumers AND shoppers.