Marketing and Research Consulting for a Brave New World
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The top priority for marketers? Learn how to build brands via digital media because TV is no longer enough.

Here is how wrong marketing beliefs come from bad marketing research mistakes turned into compelling narratives.

Only 11% of TV commercials are relevant to me as both a consumer and shopper. Reduce advertising waste by increasing the relevance of ad impressions at the moment of exposure, to individuals as BOTH consumers AND shoppers.