Marketing and Research Consulting for a Brave New World
Subscribe via RSS

50% of programmatic ad spend is wasted on bad targets. Here is a new ROAS forecasting tool to get targeting right.

Here are 4 marketing “truths”, only one of which is true. Can you guess which one?

Retailers as Martech. Why media planning will transform into waterfalls based on effectiveness, from oceans based on reach.

As marketers drive for performance and higher ROI, research and analytics must swap their top down methods for people based approaches.

Marketing dollars are fast moving to precision targeting of tightly defined segments. Mass mktg firsters: The train is leaving the station…all aboard!

MORE »