Marketing and Research Consulting for a Brave New World
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The ARF launches a “Quality Enhancement Process” (QeP) that is intended to have research buyers and sellers work collaboratively and transparently towards a common goal—to once again be able to take data quality for granted so we can focus energies on key marketing issues.

On June 9th , the ARF Online Research Quality Council (ORQC) presented detailed findings from an unprecedented US R&D project regarding online data quality, called “Foundations of Quality” (FoQ). Now that we’re into the 90 day action plan stage, I wanted to provide an update.

Are we in a crisis, as Alan Wurtzel from NBC said? Bob Barocci, President of the ARF on the state of media research presented at the ARF’s Audience Measurement 4.0 Conference.

On Tuesday, the ARF Online Research Quality Council presented detailed findings from an unprecedented US R&D project regarding online data quality, called “Foundations of Quality” (FoQ).  Beyond the fact that it was about $1MM in research, it was unprecedented and quite remarkable as 17 leading online panel companies cooperated with each other and with large […]

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