Marketing and Research Consulting for a Brave New World
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Advertisers, not media should now define the audience. Use consumer segments as building blocks to get both short term and long term benefits.

Brand trackers misdiagnose brand decline by focusing on brand metrics when it is usually the world moving around us to which the brand is failing to adjust.

Actionable brand tracking…what a concept! How to leverage loyalty dynamics and what it can do for your brands.

The top 10 hot topics in 2015 for marketing research and 2016 suggested priorities from my readers

The new MASB brand metric won’t make marketing better. Here is the preferred alternative

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