Here is how Marketing research can shift focus from descriptive analytics (of what has already happened) to prediction.
- Relating consumer segmentation and high performing audiences
- Predictions from 5 years ago, how did I do?
- Marketing and research hot topics for 2016 and 6 priorities for 2017
- What will it take to get multi-touch marketing right?
- Why you should NOT follow Procter’s latest marketing advice
- Digital marketing, like you’re running for President
- Reinventing audience creation and consumer segmentation in a digital age
- behavioral economics
- big data
- brand equity
- brand extensions
- brand loyalty
- concept testing
- consumer segmentation
- content marketing
- customer experience
- customer journey
- customer relationships
- data driven marketing
- data quality
- data science
- digital marketing
- food and beverage
- market research
- marketing mix modeling
- Mobile marketing Association
- Multi Touch Attribution
- nate silver
- path to purchase
- programmatic advertising
- Research is Cool
- research transformation
- shopper insights
- shopper journey
- shopper marketing
- social media
Frequent Tags360 media advertising ARF behavioral economics branding brand loyalty brands data quality digital marketing facebook innovation listening marketing market research media mobile path to purchase programmatic advertising research research transformation retail shopper shopper marketing social media starbucks twitter
Here are 6 new principles for how marketers can stop being conservative and drive up ROI 30% in a digital, social, mobile age.
In: advertising, behavioral economics, big data, branding, data driven marketing, data science, digital marketing, market research, media, programmatic advertising, research transformation, social media
Despite the change in marketing from slow to fast decision making based on automation, algorithms, and data…most research teams are still operating as if it’s a slow world.
In: advertising, big data, customer relationships, data driven marketing, data science, digital marketing, facebook, market research, marketing, programmatic advertising, research transformation, twitter
As a user requests a webpage, the marketer’s goal is to serve the most relevant ad that has the greatest chance of response.
So what does marketing research reveal that helps to achieve this goal? Currently, very little.
In: advertising, behavioral economics, big data, brand extensions, branding, data driven marketing, data quality, data science, digital marketing, facebook, listening, market research, media
What were the hot topics in 2014 for marketing research? One barometer comes from over tens of thousands of page views of my content in 2014 and identifying which blog posts were “voted” as most important, treating each page view as a vote.