Marketing and Research Consulting for a Brave New World
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How market research must change so brands stay strategic while executing tactically on data to drive short term performance and long term value.

Here is how Marketing research can shift focus from descriptive analytics (of what has already happened) to prediction.

Here are 6 new principles for how marketers can stop being conservative and drive up ROI 30% in a digital, social, mobile age.

Despite the change in marketing from slow to fast decision making based on automation, algorithms, and data…most research teams are still operating as if it’s a slow world.

As a user requests a webpage, the marketer’s goal is to serve the most relevant ad that has the greatest chance of response.
So what does marketing research reveal that helps to achieve this goal? Currently, very little.

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