Marketing and Research Consulting for a Brave New World
Subscribe via RSS

About Joel

Joel (  is President and founder of Rubinson Partners, Inc. marketing and research consulting for a brave new world and a member of the faculty of NYU Stern School of Business where he created their first graduate level business course social media strategy.


Since 2010, Joel has helped equip over 50 marketers, research firms, and digital media companies for success in a digital age. Joel is known globally for providing a unique mix of future-focused thinking, hands-on work product delivery, and ability to create research products that leverage progressive survey approaches, digital, social, and first party data.(For sampling of client assignments, click here).

Prior to starting his consultancy, as Chief Research Officer at The Advertising Research Foundation, Joel interacted directly with hundreds of research leaders and drove the organization’s initiatives regarding listening, research transformation, and shopper path to purchase.

Prior to joining the ARF, Joel was Senior Vice-President, Head of Advanced Solutions for Synovate North America where he was their leading branding resource and was also the global thought leader for shopper research. Before that, Joel was Managing Director, Advanced Research for a leading brand consultancy, Vivaldi Partners.

Joel was at the NPD Group for many years, leading the creation of modeling approaches for brand equity management (BrandBuilder), new product forecasting (ESP), category management and designed many of their data collection and sampling methodologies as NPD changed from paper diaries to online research.  Joel started his research career at Unilever.

Joel is also a published author of numerous papers in professional journals and frequent speaker at industry conferences.  He has taught the official American Marketing Association advanced tutorial on brand loyalty.  Joel holds an MBA in statistics and economics from the University of Chicago and a BS from NYU.

On a more personal note, Joel is crazy for baseball (he wrote a paper on applying statistics to baseball and created the concept of “replacement value” of players before SABERMETRICS was born).  Joel is also a noted blues harmonica player, playing with his band The Outliers (like statistical outliers) for over 15 years and also playing harmonica for a leading Rolling Stones tribute band.  Links to videos…

Outliers: Sittin on Top of the World (Joel singing lead)

Stones tribute band doing Midnight Rambler (Joel in the white fedora playing blues harp)