The new MASB brand metric won’t make marketing better. Here is the preferred alternative
Nov
25
One simple marketing metric? MASB and marketers need to keep looking
In: brand equity, branding, consumer segmentation, data driven marketing, digital marketing, market research
7 Comments
Nov
19
Reinventing consumer segmentation research for a digital age
In: advertising, consumer segmentation, data driven marketing, mobile, shopper marketing
1 Comment
consumer segmentation is important, but as an input into something more…the creation of an audience for a specific purpose.