Marketing and Research Consulting for a Brave New World
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I’ll be teaching an MBA class at NYU/Stern school of business entitled “Social media for brand managers”. One of my objectives for this class is to take the fear out of social media by making it approachable.

We are measuring the wrong thing when it comes to digital display advertising. We are still focused on a DR model of digital advertising when the total effect of digital advertising is about 10 times greater than can be accounted for by the click!

Marketers have become strangers in a strange digital land. The rules of thumb the best of us mastered in an analog world have lost their completeness to understand, anticipate, and create growth in a digital world.