Marketing and Research Consulting for a Brave New World
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I came across a really interesting exchange of comments on Flickr (not Facebook or My Space or Twitter) from an irate person who joined an online research panel. There are 3 great lessons here: 1—how lack of dialogue can lead to a tremendous level of misinterpretation then distrust about a business’ motives, leading to active […]

My interview with Pat Hanlon, author of Primal Branding on the role of stories at creating great brands. Joel Rubinson: You have said that a great brand needs a great creation story. What do you mean by that and why is it so important? Patrick Hanlon: Actually, what I have said is that great brands […]

A Klingon is one of the bad guys in Star Trek; a Marketing “Cling-on” is also dangerous…someone who clings on to rules of thumb from the past, believing the world is really not so different after all. Trekkies know what a Klingon looks like, but how about a Marketing “Cling-on?” Here are some examples. In […]

This is part two of a blog series on marketing in a recession. for part one, click here. In my last blog posting, I made the case that there will be “no normal” to return to, once the recession is over.  People’s heightened search for value and economizing have changed brand choices and shopping patterns.  […]