The Research profession has perennially sought a “seat at the table”. Last Tuesday, I had a seat at a (different kind of) table. I was part of a keynote morning panel on innovation at Ad:Tech in San Francisco. I was the only researcher there, sitting next to some pretty impressive people…the CEO and founder of [...]
This is the first of a two-part blog on marketing in a recession.
Our economy has taken a triple hit. First, we were buffeted by rising gas prices, then a wave of inflation that hadn’t been seen in 30 years, and then the current recession. For many, this “perfect economic storm” has changed our [...]
We at the ARF want to thank the thousands who were part of the ARF Re:Think2009 annual conference. The fact that this year’s attendance was in the thousands and approached last year’s record high meant attendees would be particularly demanding about value received in this very tough year.
And yet, feedback we received from attendees, [...]