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e-mail: joel@rubinsonpartners.com
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- Is it time for a new kind of approach to estimating ad effectiveness?
- Test and learn…you’re testing but are you really learning?
- The short and long of advertising…what marketers and researchers need to know
- Disruptive marketing ideas from my body of published work
- Brand-building…what brand beliefs can you really move?
- Sharpening marketing…the difference between segments and audiences and why it matters
- Just released…a new media planning model that improves ROI by 50%
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