Marketing and Research Consulting for a Brave New World
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Retailers are becoming publishers and ad networks, offering reach, unified IDs and a way to target active shoppers that can dramatically improve marketing ROI. Amazon could turn the big 2 into the big 3.

Retailers must master digital as shoppers’ path to purchase often involves online and offline activities, across all screens, irrespective of where the purchase occurs.

In my interview with Google, they flunk CPG marketers, “You get a 3 out of 10″. If you look at where the dollars are still spent, the shift isn’t happening as dramatically as it should. Mentality: I’ll leave it to the next guy to jump off the cliff.

Billions of smart mobile devices by 2015 will create the mobile app-enabled lifestyle, and marketers will vertically integrate consumer relationships with their brand from home to store.

For consumer insights teams, shopper insights research feels foreign; it requires a different set of approaches and a totally different mindset.  Shopping is about action more than preferences.  It’s about the shopping trip rather than a single product category. Yet, shopper insights are critical for making shopper marketing work for your brand, enhancing your relationships […]