Marketing and Research Consulting for a Brave New World
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What product marketers need to know about retailers becoming AdTech…a large and growing advertising channel.

Retailers as Martech. Why media planning will transform into waterfalls based on effectiveness, from oceans based on reach.

As marketers drive for performance and higher ROI, research and analytics must swap their top down methods for people based approaches.

Retailers are becoming publishers and ad networks, offering reach, unified IDs and a way to target active shoppers that can dramatically improve marketing ROI. Amazon could turn the big 2 into the big 3.

Mastering shopper marketing in a digital age

In: digital marketing, shopper marketing
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Retailers must master digital as shoppers’ path to purchase often involves online and offline activities, across all screens, irrespective of where the purchase occurs.

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