Marketing research should create a team who owns big data…mastering high volume, unstructured and semi-structured data to enable high yield marketing actions.
Apr
11
Big data, big research possibilities emerge at ARF Conference 2014
In: advertising, big data, listening, market research
Comments Off on Big data, big research possibilities emerge at ARF Conference 2014
Marketing research tool kits and skill sets must evolve beyond the n=1000, 20 minute survey.
Apr
3
The death of organic Facebook impressions has done marketers three big favors
In: advertising, digital marketing, facebook, social media
2 Comments
Facebook’s new newsfeed algorithm has practically killed brands’ organic impressions. Is the bloom off the rose? No…Facebook did marketers a big favor.
Nov
11
Breaking the curse of marketing incrementalism
In: facebook, innovation, market research, marketing, social media, twitter
1 Comment
The quests for product superiority leads to marketing incrementalism. True marketing innovation comes from PROMISE superiority and then delivering against your bold promise.