How marketers should think differently to unlock digital marketing’s enormous ability to build brand meaning.
- Dear research supplier…why can’t you tell me why my brand sales are declining?
- Brand Loyalty, the link between attitudes and behavior…20 years later
- Five principles for how advertising NOW works
- Fixing a Brand called Marketing Research
- Four Marketing Innovation Lessons from McDonald’s all day breakfast success
- Researchers…are you connected to the new Brain of Marketing?
- How to make the consumer your new organizing principle
- behavioral economics
- big data
- brand equity
- brand extensions
- brand loyalty
- concept testing
- consumer segmentation
- content marketing
- customer experience
- customer journey
- customer relationships
- data driven marketing
- data quality
- data science
- digital marketing
- food and beverage
- market research
- marketing mix modeling
- nate silver
- path to purchase
- programmatic advertising
- Research is Cool
- research transformation
- shopper insights
- shopper journey
- shopper marketing
- social media
Frequent Tags360 media advertising ARF behavioral economics branding brand loyalty brands data quality digital marketing facebook google innovation listening marketing market research media mobile path to purchase research research transformation retail shopper shopper insights shopper marketing social media twitter
In: advertising, big data, customer relationships, data driven marketing, data science, digital marketing, facebook, market research, marketing, programmatic advertising, research transformation, twitter
As a user requests a webpage, the marketer’s goal is to serve the most relevant ad that has the greatest chance of response.
So what does marketing research reveal that helps to achieve this goal? Currently, very little.
A landmark study proves that social media data are quantitative and predictive, so now we must create research protocols to harness their full transformative power.
First party data equals first party relationships. leveraging this is the #1 characteristic of marketing in the digital age.
Marketing research should create a team who owns big data…mastering high volume, unstructured and semi-structured data to enable high yield marketing actions.