Listening reveals insights via social and open-book approaches. Listening is about studying the change-makers (people) in a way that is native to how they are increasingly living their lives. We must learn how to add listening to our survey-based approaches for generating anticipatory insights.
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Recent Posts
- The importance of brands to a free society
- Ten big marketing trends, part III; the changing consumer
- Brand Building in a Two Way World
- Ten big marketing trends; part one–media planning
- ARF President asks why is listening so scary?
- How to make people curious about your brand
- Six marketing research wake-up calls in 2009
- Getting the most out of online research
- Transforming research through listening
- Putting shopper marketing into the hands of the shopper
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Dec
11
Nov
18
The 4 things that Social Media and California Raisins have in common
In: advertising, social media
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Social media is not just a “thing”; it will be integrated into EVERYTHING. Verizon Fios is integrating social media (Facebook, Twitter) into TV. Facebook and twitter apps and web access are now fairly common in cell phones. On the other hand, it is important to realize that social media is part of mobile life, not the other way around.
May
14
A Klingon is one of the bad guys in Star Trek; a Marketing “Cling-on” is also dangerous…someone who clings on to rules of thumb from the past, believing the world is really not so different after all.
Trekkies know what a Klingon looks like, but how about a Marketing “Cling-on?” Here are some examples.
In a recent [...]
Apr
27
Research needs a seat at the social media table
In: innovation, listening, research transformation, social media
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The Research profession has perennially sought a “seat at the table”. Last Tuesday, I had a seat at a (different kind of) table. I was part of a keynote morning panel on innovation at Ad:Tech in San Francisco. I was the only researcher there, sitting next to some pretty impressive people…the CEO and founder of [...]
Apr
2
We at the ARF want to thank the thousands who were part of the ARF Re:Think2009 annual conference. The fact that this year’s attendance was in the thousands and approached last year’s record high meant attendees would be particularly demanding about value received in this very tough year.
And yet, feedback we received from attendees, [...]