Marketing and Research Consulting for a Brave New World
Subscribe via RSS

As a user requests a webpage, the marketer’s goal is to serve the most relevant ad that has the greatest chance of response.
So what does marketing research reveal that helps to achieve this goal? Currently, very little.

A landmark study proves that social media data are quantitative and predictive, so now we must create research protocols to harness their full transformative power.

First party data equals first party relationships. leveraging this is the #1 characteristic of marketing in the digital age.

Marketing research should create a team who owns big data…mastering high volume, unstructured and semi-structured data to enable high yield marketing actions.

Marketing research tool kits and skill sets must evolve beyond the n=1000, 20 minute survey.

MORE »