Marketing and Research Consulting for a Brave New World
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MTA adoption is growing, but restrictions on data sharing are creating barriers. Yet workarounds and a winning solution are possible.

How marketers should think differently to unlock digital marketing’s enormous ability to build brand meaning.

As a user requests a webpage, the marketer’s goal is to serve the most relevant ad that has the greatest chance of response.
So what does marketing research reveal that helps to achieve this goal? Currently, very little.

A landmark study proves that social media data are quantitative and predictive, so now we must create research protocols to harness their full transformative power.

First party data equals first party relationships. leveraging this is the #1 characteristic of marketing in the digital age.

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