Marketing and Research Consulting for a Brave New World
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Retailers must master digital as shoppers’ path to purchase often involves online and offline activities, across all screens, irrespective of where the purchase occurs.

Simplification of life is what made Google, Amazon, and Apple so successful. TV program and shopper choices are the next 2 areas ripe for simplification reinvention.

The next generation of digital marketing will be based on digital being integrated into the physical world rather than providing an alternative to it.