Marketing and Research Consulting for a Brave New World
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It isn’t business as usual for marketers and it can’t be business as usual for marketing analytics either. Here are three changes that analytics teams need to focus on.

Targeting your own buyers and prime prospects with heavier media weight can increase sales by $100MM and build a stronger brand.

More reach means your advertising will be less profitable. Move to ROAS-based media planning. Here’s how.

50% of programmatic ad spend is wasted on bad targets. Here is a new ROAS forecasting tool to get targeting right.

GDPR has made targeting and MTA harder for marketers but not impossible. Don’t become a marketing zombie and give in.

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