Marketing and Research Consulting for a Brave New World
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50% of programmatic ad spend is wasted on bad targets. Here is a new ROAS forecasting tool to get targeting right.

GDPR has made targeting and MTA harder for marketers but not impossible. Don’t become a marketing zombie and give in.

Marketing dollars are fast moving to precision targeting of tightly defined segments. Mass mktg firsters: The train is leaving the station…all aboard!