Marketing and Research Consulting for a Brave New World
Subscribe via RSS

What were the hot topics in 2014 for marketing research? One barometer comes from over tens of thousands of page views of my content in 2014 and identifying which blog posts were “voted” as most important, treating each page view as a vote.

A landmark study proves that social media data are quantitative and predictive, so now we must create research protocols to harness their full transformative power.

Brand equity and brand health are not the same thing. Marketers need to know if their brand is healthy, that is positioned for growth which increasingly means monitoring digital and social signals.

First party data equals first party relationships. leveraging this is the #1 characteristic of marketing in the digital age.

Let’s play marketing Moneyball. Objective knowledge about media behaviors and effect on shopping should be our top priority.

« PREVIOUSMORE »