The top 10 hot topics in 2015 for marketing research and 2016 suggested priorities from my readers
Dec
7
Hot marketing and research topics in 2015 and 2016 priorities
In: brand equity, customer journey, data driven marketing, digital marketing, market research, marketing, media, shopper journey, social media
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Oct
8
The future of research, by one of its agents of change
In: big data, data driven marketing, digital marketing, market research, research transformation, social media
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The future of Mkt Research is to bring it into the world of action by using digital and social data and yes, still surveys .
Sep
25
Four traditional marketing truths that have broken down
In: advertising, behavioral economics, branding, data driven marketing, digital marketing, market research, media, path to purchase, programmatic advertising, research, research transformation, shopper insights
1 Comment
In light of 4 new marketing truths, research is not measuring the right things anymore to help brands grow.