Marketing and Research Consulting for a Brave New World
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Retailers are becoming publishers and ad networks, offering reach, unified IDs and a way to target active shoppers that can dramatically improve marketing ROI. Amazon could turn the big 2 into the big 3.

The top 10 hot topics in 2015 for marketing research and 2016 suggested priorities from my readers

In light of 4 new marketing truths, research is not measuring the right things anymore to help brands grow.

7 priorities for addressing the slippage between the brand preferred and the brand bought, revealed by adopting a path to purchase framework.

Because we think awareness comes first, then consideration and purchase, we move from reach to targeted advertising, from attitudes to behavior. We need to flip the media funnel.

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