Marketing will transform from being a battle for the mind to becoming a battle for behaviors. And, the way we researchers measure brand progress must become more native to our digital lives.
Mar
14
From mind marketing to behavior marketing
In: advertising, digital marketing, facebook, social media
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Jan
8
Simplification of life is what made Google, Amazon, and Apple so successful. TV program and shopper choices are the next 2 areas ripe for simplification reinvention.
Sep
19
Take the hit or myth quiz: which marketing beliefs are true?
In: advertising, behavioral economics, branding, digital marketing, facebook, media, mobile, shopper marketing, social media
1 Comment
Sadly, marketing beliefs are often mythology, grounded in reported stories from faulty research. Take the short quiz and tell Rubinson Partners how we can help you ground your marketing team beliefs in solid evidence.
Sep
10
Two big marketing research mistakes that mislead marketers
In: market research, media, mobile, research, shopper insights
3 Comments
Here is how wrong marketing beliefs come from bad marketing research mistakes turned into compelling narratives.
Jul
2
Marketing must build both halves of the sales equation
In: advertising, behavioral economics, branding, shopper marketing, social media
1 Comment
Brand engagement marketing is incomplete. Marketers need to use advertising and shopper marketing to lift sales among less loyal consumers and social and owned media to build EXCLUSIVE meaning, leading to advocacy and engagement.