A behavioral economist might offer, “It’s not your survey that’s a delicate instrument, it’s the human mind!” The challenge to producing consistent and reliable marketing research data goes well beyond sample representativeness. Marketing researchers need to think more like Behavioral Economists.
Dec
18
Internet research has some huge advantages. It is not only faster and less expensive; it offers an environment that is more native to our digital, interconnected world. We must not shy away from finding the best way of harnessing the more realistic environment that internet research can offer.
Oct
19
Make people curious about your brand
In: branding
Comments Off on Make people curious about your brand
In a world of the long-tail of choices that are sometimes not very functionally different, use curiosity as a way of getting people to think about your brand. Being interesting might be a new way of being better.