Marketing and Research Consulting for a Brave New World
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How market research must change so brands stay strategic while executing tactically on data to drive short term performance and long term value.

Here is how Marketing research can shift focus from descriptive analytics (of what has already happened) to prediction.

Here are 6 new principles for how marketers can stop being conservative and drive up ROI 30% in a digital, social, mobile age.

Advice from Joan Lewis, Former SVP Global SMK Procter. Lead with your capabilities that stretches my thinking about possibilities…you have 15 minutes!

A landmark study proves that social media data are quantitative and predictive, so now we must create research protocols to harness their full transformative power.

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