In light of 4 new marketing truths, research is not measuring the right things anymore to help brands grow.
In: advertising, big data, concept testing, customer relationships, data driven marketing, digital marketing, market research, marketing, marketing mix modeling, media, programmatic advertising, research transformation
In a digital, programmatic future, marketing is becoming a first party data game. Here is how Marketing and Research practices can be aligned in a digital world.
How market research must change so brands stay strategic while executing tactically on data to drive short term performance and long term value.
Here are 6 new principles for how marketers can stop being conservative and drive up ROI 30% in a digital, social, mobile age.