Marketing will transform from being a battle for the mind to becoming a battle for behaviors. And, the way we researchers measure brand progress must become more native to our digital lives.
The digital mindset should be, insights to action… it’s one word, offering us researchers the opportunity of a lifetime.
because of specialization, insight functions are driven to dehumanize the customer experience. What we can do about it…
Rubinson Partners, Inc., a marketing and research consulting firm that specializes in leveraging digital and social media understanding to transform marketing and research processes, announced that Judah Phillips has joined its advisory team. Judah is the former head global analytics for Monster Worldwide and Reed Elsevier.
Google tells CPG marketers, to improve digital performance, move away from sole reliance on marketing mix models towards measuring Key Value Tasks and their downstream impact.