Marketing will transform from being a battle for the mind to becoming a battle for behaviors. And, the way we researchers measure brand progress must become more native to our digital lives.
Mar
14
From mind marketing to behavior marketing
In: advertising, digital marketing, facebook, social media
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Feb
8
The digital insights revolution tucked inside the marketing revolution
In: advertising, digital marketing, market research
3 Comments
The digital mindset should be, insights to action… it’s one word, offering us researchers the opportunity of a lifetime.
Jan
16
From fractured insights to holistic understanding
In: Research is Cool, innovation, market research, research, research transformation, shopper insights
1 Comment
because of specialization, insight functions are driven to dehumanize the customer experience. What we can do about it…
Apr
25
Exciting announcement from Rubinson Partners, Inc.
In: digital marketing, research transformation
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Rubinson Partners, Inc., a marketing and research consulting firm that specializes in leveraging digital and social media understanding to transform marketing and research processes, announced that Judah Phillips has joined its advisory team. Judah is the former head global analytics for Monster Worldwide and Reed Elsevier.
Apr
9
Improve digital marketing with new ROI metrics, Google tells CPG marketers
In: advertising, digital marketing, path to purchase, shopper marketing
1 Comment
Google tells CPG marketers, to improve digital performance, move away from sole reliance on marketing mix models towards measuring Key Value Tasks and their downstream impact.