Here are 6 new principles for how marketers can stop being conservative and drive up ROI 30% in a digital, social, mobile age.
Advice from Joan Lewis, Former SVP Global SMK Procter. Lead with your capabilities that stretches my thinking about possibilities…you have 15 minutes!
Four reasons that surveys can produce garbage data and four pieces of advice to get valid and useful results
The two most powerful concepts in marketing research…trends and norms…are also the biggest enemies to innovation. Here is the recommended process for your transformation goals for 2015.