Marketing and Research Consulting for a Brave New World
Subscribe via RSS

Here is how Marketing research can shift focus from descriptive analytics (of what has already happened) to prediction.

Here are 6 new principles for how marketers can stop being conservative and drive up ROI 30% in a digital, social, mobile age.

Advice from Joan Lewis, Former SVP Global SMK Procter. Lead with your capabilities that stretches my thinking about possibilities…you have 15 minutes!

A landmark study proves that social media data are quantitative and predictive, so now we must create research protocols to harness their full transformative power.

Four reasons that surveys can produce garbage data and four pieces of advice to get valid and useful results