Marketing and Research Consulting for a Brave New World
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Marketing organizations are still feeling their way in digital. They should closely study how presidential campaigns use digital this campaign season.

Actionable brand tracking…what a concept! How to leverage loyalty dynamics and what it can do for your brands.

ARF-inspired insights proving advertising works especially if you think integrated, programmatic.

How to fix Marketing Research’s branding and “broken tools” problems in a digital, data-driven marketing age

The new MASB brand metric won’t make marketing better. Here is the preferred alternative

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