How to fix Marketing Research’s branding and “broken tools” problems in a digital, data-driven marketing age
The new MASB brand metric won’t make marketing better. Here is the preferred alternative
In: advertising, big data, concept testing, customer relationships, data driven marketing, digital marketing, market research, marketing, marketing mix modeling, media, programmatic advertising, research transformation
In a digital, programmatic future, marketing is becoming a first party data game. Here is how Marketing and Research practices can be aligned in a digital world.
How market research must change so brands stay strategic while executing tactically on data to drive short term performance and long term value.