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2019 is the year addressable marketing has taken over, but privacy concerns threaten to withhold needed data.

50% of programmatic ad spend is wasted on bad targets. Here is a new ROAS forecasting tool to get targeting right.

Here are 4 marketing “truths”, only one of which is true. Can you guess which one?

Marketing dollars are fast moving to precision targeting of tightly defined segments. Mass mktg firsters: The train is leaving the station…all aboard!

Six predictions from 2011 about the future of marketing that have come true.

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