Six predictions from 2011 about the future of marketing that have come true.
In: advertising, brand extensions, consumer segmentation, data driven marketing, data science, digital marketing, DMP, futures, innovation, marketing, marketing mix modeling, MTA, Multi Touch Attribution, research transformation
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Marketing is transforming from top down to bottom up…understand it, embrace it, master it, measure it.
ARF-inspired insights proving advertising works especially if you think integrated, programmatic.