Marketing and Research Consulting for a Brave New World
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50% of programmatic ad spend is wasted on bad targets. Here is a new ROAS forecasting tool to get targeting right.

Here are 4 marketing “truths”, only one of which is true. Can you guess which one?

Marketing dollars are fast moving to precision targeting of tightly defined segments. Mass mktg firsters: The train is leaving the station…all aboard!

Six predictions from 2011 about the future of marketing that have come true.

Marketing is transforming from top down to bottom up…understand it, embrace it, master it, measure it.

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