Marketing and Research Consulting for a Brave New World
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Performance marketing is about targeting. Brand marketing is about message. With the right tools, balance can be achieved.

6 key marketing priorities for 2017 plus how marketing research can embrace digital. Based on my top 10 blogs for 2016.

Marketing is transforming from top down to bottom up…understand it, embrace it, master it, measure it.

In my interview with Google, they flunk CPG marketers, “You get a 3 out of 10″. If you look at where the dollars are still spent, the shift isn’t happening as dramatically as it should. Mentality: I’ll leave it to the next guy to jump off the cliff.

In marketing, Procter talks of first moment of truth. Google offers zero moment of truth. Something is missing because that comes before search. the minus one moment…

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