Marketing organizations are still feeling their way in digital. They should closely study how presidential campaigns use digital this campaign season.
Aug
10
Digital marketing, like you’re running for President
In: advertising, branding, consumer segmentation, digital marketing, DMP, facebook, market research, programmatic advertising
2 Comments
Apr
10
How to stop marketing like it’s 2011
In: advertising, big data, data driven marketing, data science, digital marketing, marketing mix modeling, media
Comments Off on How to stop marketing like it’s 2011
Here are 6 new principles for how marketers can stop being conservative and drive up ROI 30% in a digital, social, mobile age.
Jan
8
In the age of data-driven marketing, create a post-demographics media strategy
In: advertising, big data, digital marketing, facebook, market research, marketing, shopper marketing, twitter
2 Comments
We are moving into a POST-DEMOGRAPHICS, data driven era for media strategy…where behavior-based media strategies offer RECENCY, RELEVANCE, and REINFORCEMENT targeting.