Marketing and Research Consulting for a Brave New World
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I have just published an affordably priced guidebook entitled “Brand-Building in a digital social, and mobile age” based on my most socially shared writings and ideas. Please check it out on Amazon and Lulu

It is important that we marketing researchers become like Behavioral economists and study how people make choices, not just the choices they make.

Marketing will transform from being a battle for the mind to becoming a battle for behaviors. And, the way we researchers measure brand progress must become more native to our digital lives.

Google tells CPG marketers, to improve digital performance, move away from sole reliance on marketing mix models towards measuring Key Value Tasks and their downstream impact.

In my interview with Google, they flunk CPG marketers, “You get a 3 out of 10″. If you look at where the dollars are still spent, the shift isn’t happening as dramatically as it should. Mentality: I’ll leave it to the next guy to jump off the cliff.

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