Marketing and Research Consulting for a Brave New World
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7 priorities for addressing the slippage between the brand preferred and the brand bought, revealed by adopting a path to purchase framework.

How marketing and research can leverage big data and predictive analytics to deliver the right message, to the right person, at the right time, on the right screen to improve marketing ROI while staying on brand.

How marketers and media can best deliver on Erwin Ephron’s philosophy of recency planning in a digital age

I have just published an affordably priced guidebook entitled “Brand-Building in a digital social, and mobile age” based on my most socially shared writings and ideas. Please check it out on Amazon and Lulu

It is important that we marketing researchers become like Behavioral economists and study how people make choices, not just the choices they make.

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