Marketing and Research Consulting for a Brave New World
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50% of programmatic ad spend is wasted on bad targets. Here is a new ROAS forecasting tool to get targeting right.

New product failure rates are unacceptably high but is the fault of bad research or the media strategy?

With 80% of new products failing and with most of the breakthroughs actually being line extensions, we have to admit the CPG approach to innovation is broken. here is how to fix it