MTA adoption is growing, but restrictions on data sharing are creating barriers. Yet workarounds and a winning solution are possible.
May
9
The future of multi-touch attribution
In: advertising, Amazon, data driven marketing, data science, Mobile marketing Association, Multi Touch Attribution, walled gardens
1 Comment
Sep
22
Meet the CIMMs; “Coalition for Innovative Media Measurement”. While Sims try to get through their daily virtual lives, CIMMs are 15 of the largest media and advertising companies trying to kickstart innovation of long-form video measurement across 3 screens; TV, internet, and smaller mobile devices.