Marketing and Research Consulting for a Brave New World
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How to transform the way marketing works…to be agile, data driven, predictive…like baseball did 15 years ago

Sensitive measurement system for ad effects…tune to behavior not surveys, large scale vs. small scale, user level vs. aggregated modeling.

MTA adoption is growing, but restrictions on data sharing are creating barriers. Yet workarounds and a winning solution are possible.

GDPR has made targeting and MTA harder for marketers but not impossible. Don’t become a marketing zombie and give in.

Journeys, unified IDs, multi-touch attribution analysis are central interconnected parts to our marketing future. Here’s is how they fit together.

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